SM Woman Summer '17 Style Edit #FashionForEveryWoman

by - 3/21/2017


The new SM Woman delivers a new look for the modern woman. This season, the department store private label affords its clientele a game-changing product edit for spring/summer 2017.

SUMMER IS COMING - Sun's Out, Style Out!

The SM WOMAN Summer Collection is all about rising up to the heat of fashion. Tackle various cuts, colors, patterns that match up to the heat of the season as they make their way to swimwear, lounge wear and summer dressing for the city.


Driven by a global perspective and a long-standing history of being a go-to women's wear retailer, the new SM Woman is ready to set a standard that sits above both local and international competition. Keying into consumer behavior, local trends, and truly global aesthetic, the new SM Woman caters to discerning women of style, women of informed taste, eclectic references and specific influence.


The key to summer trends is to cater to every woman, fit to clothe all ages, body types, and lifestyles with product lines that run the gamut from up-to-date fashion to active wear, to sleepwear, to intimates, and now launching for spring/summer 2017 the swim and resort wear.



ALL WHITE EVERYTHING is reinvented in resort-ready fabrications but still done up in effortless silhouettes and off-shoulder sheathes.


POPS OF POPLIN collection does well with an exaggerated touch, a constant interplay between pleats and drapery. 


The beachwear collection begins with a printed lineup.



BOTANICALS Collection elevate the kitsch of the best kind. It's swimwear separates tailored in sharp shapes, with only grommets, knotting and ties for detail.


NAUTICAL Collections set edges up classic one-piece swim styles with sailor and lace-up detail.


This is good to those who loves to look thin wearing a swimwear.



ROMANTIC Collection is easy neutrals in flounced black and white bikinis.


Made poolside chic in sheer embroidered cover-ups cut close to the body.

All swim styles are available in a whole range of shapes and cuts for all body types.



Product drops in all SM Stores nationwide are from March to May 2017.

The launch of its  newest campaign also kicks-off the beginning of Women's Month in all SM Stores nationwide. This means a special promotion for all WEDNESDAYS of March, 10% off on all regular-priced items exclusive to all women!

I got the chance to wear their spring/summer dress and I love it!


The SM Woman Campaign signals a return to form, an ambitious vision for the future of Philippine fashion. Redefining homegrown fashion for the modern global Filipina, living up to its promise of being the Fashion for Every Woman.

For style updates, new product deliveries and upcoming promotions:

FACEBOOK PAGE @smwoman and @gtwbysm

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